A few links to seed the SEO debate:
- Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned. Good read.
- 2010: the year SEO isn’t important anymore?
- SEO Still Sucks
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While we’re discussing things in the vicinity of SEO | jim arnold, All you need to know is some really basic tags. Armed with that basic understanding, you can save a lot of money by search-optimizing your website, adding neat buttons and free ready-to-use scripts (which you need to add feedback forms, guest books, hit counters and more).